Understanding your website traffic is an essential part of internet marketing. Utilizing a web analytics tool, such as Google Analytics, will help you optimize the effectiveness of your website. Having a website is more that compelling imagery and having your business on the internet. Your website should be easily navigable for your consumers.
When people arrive at your website, do they stay and read on? Do they view only one page? Perhaps they view more than 3 pages? With an effective website analytics reporting structure, you will be able to understand your website traffic flow and implement changes that produce results for your business.